Edward East, CEO of Billion Dollar Boy
Billion Dollar Boy founder Edward East by © Dan Callister
A quick editorial shoot with Edward East, Founder and Global Chief Executive Officer of Billion Dollar Boy.
After recognising the untapped potential of creator marketing, Edward East founded Billion Dollar Boy in 2014. The marketing agency has become a global leader in creator marketing, delivering integrated, creator-led advertising for the world's leading brands. Now based in NYC, Edward is working to further the agency’s mission in evolving creator integration into the marketing cycle and advocating for advertising to become a more diverse and inclusive industry, both for ideas and people.
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